What will you see on this website?

This website is a gallery for you to pause your footsteps and check out my advertising projects: they are in the form of Out Of Home ads, social media ads, print ads, and many more. Take a sip, take your time, and please enjoy.

About Me

Who Am I?

I am Cai, a dreamweaver who evokes the charm of storytelling, a creative ink-smith who knows the magic of words, and an ad specialist who persuades, composes, and creates.

If you want someone that’s multifaceted – that’s me! My areas of specialties include Public Relations, Social Media Marketing, and Advertising. Click on the button below. I am one message away.

Me in the wild (featuring the LA sun!)

SPECIAL UPDATE: Client Dolls Kill

In this update, you will see the hypothetical campaign I designed for Dolls Kill, a well-known fashion clothing brand among a wide range of Gen Z customers.

Have fun checking out the Out-Of-Home ad designs, an Instagram post, a poster, and the brand’s charm as a whole!

*Disclaimer: I have no affiliation with the brand or any product that appears in the campaign. This is a class project.

Client Urban Decay

Here, you will find the work I have done to construct a summer sale promotion campaign for Urban Decay, one of the most well-known cosmetic brands among Gen Z customers.

Enjoy the Out Of Home ads, Instagram promotion designs, and a campaign-related blog post!

*Disclaimer: I have no affiliation with the brand or any product that appears in the campaign. This is a class project.

Work Gallery