This website is a gallery for you to pause your footsteps and check out my advertising projects: they are in the form of Out Of Home ads, social media ads, print ads, and many more. Take a sip, take your time, and please enjoy.
About Me
Who Am I?
I am Cai, a dreamweaver who evokes the charm of storytelling, a creative ink-smith who knows the magic of words, and an ad specialist who persuades, composes, and creates.
If you want someone that’s multifaceted – that’s me! My areas of specialties include Public Relations, Social Media Marketing, and Advertising. Click on the button below. I am one message away.


SPECIAL UPDATE: Client Dolls Kill
In this update, you will see the hypothetical campaign I designed for Dolls Kill, a well-known fashion clothing brand among a wide range of Gen Z customers.
Have fun checking out the Out-Of-Home ad designs, an Instagram post, a poster, and the brand’s charm as a whole!
*Disclaimer: I have no affiliation with the brand or any product that appears in the campaign. This is a class project.

Client Urban Decay
Here, you will find the work I have done to construct a summer sale promotion campaign for Urban Decay, one of the most well-known cosmetic brands among Gen Z customers.
Enjoy the Out Of Home ads, Instagram promotion designs, and a campaign-related blog post!
*Disclaimer: I have no affiliation with the brand or any product that appears in the campaign. This is a class project.
Work Gallery







